Email Marketing Specialist

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Date: 22-Nov-2018

Location: Sydney CBD, New South Wales, Australia

Company: Caltex

  • Grow your career within the Caltex card & loyalty product team
  • Use your technical email campaign management skills in Pardot for success
  • Help us build the future of convenience retail

 

We’re reimagining the freedom of convenience by transforming our business as we become a world-class convenience retailer.  With more than three million weekly customer interactions, we have a huge opportunity to make an impact on our customers and across our 1,900 stores around Australia.

 

We are currently looking for an Email Marketing Specialist to be responsible for the technical implementation of customer lifecycle campaigns via Marketing Campaign and CRM systems. This role is primarily focused on managing the technical components of lead generation, nurture, customer retention and customer cross-sell campaigns and reporting on campaign ROI.

 

You’ll take us further by…

 

• Developing and executing campaigns via Pardot including building, deploying and tracking campaign performance via reports along with dashboards
• Developing responsive email and landing page templates
• Creating and managing lead scoring, sourcing tracking and triggered communications within Pardot
• Monitoring and reporting on metrics and marketing effectiveness related to tactics and programs managed by Marketing Campaign CRM platforms
• Acting as superuser for campaign creation, management and execution elements of the system
• Collecting and using data to inform new campaigns and evaluate existing campaigns
• Having tertiary qualifications in Business, Marketing or IT
• Having 3-5 years of technical campaign management work experience
• Demonstrating a strong understanding of marketing operations and campaign management
• Possessing HTML/CSS coding skills would be advantageous
• Your excellent Pardot technical ability in setting up marketing automation campaigns in CRM and marketing automation systems
• Using your strong project management skills, creative and problem-solving skills

 

This is a great role in a small close-knit team where you can use your communication, collaboration and partner management skills for success. We are looking for someone with a fun, can-do attitude, who is not afraid of rolling their sleeves up and has previous experience using Pardot.

 

We’ll take you further by…

 

Connecting you to our corporate office and diverse range of leaders so you can continue to grow your career. We are dedicated to providing career progression and a rich learning environment.

We’re an equal opportunity workplace. We embrace diversity and inclusion, and celebrate what makes us unique.  We’ll take you further with freedom and flexibility to be you.

Want to take your career to the next level? Apply today. If you have questions regarding this role the Talent Acquisition Team is available to have a confidential discussion. You can contact Jill Woolf on 0438 985 745.

 

 

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